Over the years, Instagram has grown to become one of the most popular social media networks. It has gained over 400 million users and a hefty 100 million monthly active and 75 million daily users. It is no wonder that brands are now dedicating a substantial amount of their social media marketing budget to this image massive channel.
But, this does not mean that only brands can make money using Instagram. Everyone is capable of making money on Instagram. All you need is a little creativity, and you are good to go. Here are five creative ways to make money on Instagram:
1. Create Sponsored Posts
Before creating a sponsored post, you first need to find sponsors. If you have an engaged following, you can earn extra money by just creating original sponsored content for your Brand. Most brands do not typically need you to be a formal brand ambassador to create sponsored content. However, it is common for them to tap into certain influencers for content time and time again.
When choosing a sponsor, it is important that the brand or products you are promoting are a good fit for your audience and your image on Instagram. Preferably, promote brands that you can personally get behind so that you can show your audience how the brand fits into your lifestyle.
2. Affiliate Marketing
Simply put, affiliate marketing functions by promoting a product and get paid per sale. This is one of the most common ways of making money on Instagram.
All you need to do is post attractive images or create short skits highlighting their product to drive sales through your affiliate URL that will be provided by your affiliate.
3. Sell Your Photos
This is a common way of making money online through Instagram. Instagram was created for people to share pictures with friends. So why not use it to showcase your photography as you make some passive income from it?
Instagram provides one of the best places for both amateur and professional photographers to showcase their talent. Add watermarks to protect your work, and use the caption to list all the necessary selling details concisely. Remember that millions of other Instagrammers also post high-quality photos. Hence, you need to try a unique approach to help your work stand out from the rest, gain followers and their attention. This can be done by using appropriate hashtags, to help pull a targeted audience towards your post as well as get a conversation going with some influential photography agencies.
4. Sell your own Physical products
Instagram also provides a great platform to sell products. This can be items that you produce yourself or those that you purchase from suppliers. Hence, you will need to stock up some inventory, meaning you will need to invest some startup capital in stocking some of your products. The products do not have to be overly expensive. Depending on your financial ability, choose something that you can afford to buy and sell to others on your Instagram page. Also, make sure to take nice and attractive photos of the product.
5. Promoting your business
Regardless of the type of business, you are involved in; you need to promote it. Self-promoting on Instagram requires more than just having a thick skin. You also need to be creative, strategic and smart enough to use proven tactics to earn money online.
When selling on Instagram, most of the purchases are usually impulse based. Hence, the promotional avenues you choose need to be based on this philosophy. One way to achieve this is by creating a “wow factor” with your photos, videos, and captions and creating a seamless experience for customers shopping and buying your products online.
- Integrate your Instagram account with your e-commerce store to create a positive, consistent and user-friendly experience.
- Use professionally produced photos and videos
- Collaborate with as many influencers as you can whose philosophy and followers align with yours
- Strategize and stay relevant by posting rich content on a daily or regular basis
Design all your online sites, including other social media accounts, web pages, and blogs to reflect a uniform and consistent theme
Being creative with your Instagram account can help you earn more money online. Instagram is a wonderful application that has helped open new doors for entrepreneurs and small businesses worldwide. Whether you are looking to make a few extra bucks, pay a debt or save towards something, Instagram provides a great platform to earn some passive income.