In the past decade, YouTube has come from a simple video sharing app to a global economic phenomenon. Who knew that the internet could turn ordinary folks into millionaires? If you are trying to figure out how to make money online then this is definitely one platform with a lot to offer. You just need to know how to make the most of your channel. Here are 10 steps that should have you on the right track to making money on YouTube.
1. Get your channel up and running
You can’t make money off a channel you don’t have so this is the first and most important step. Starting a YouTube channel is relatively easy. The platform provides very direct guidelines which means that you should be done in a few minutes or so. The best part is that you do not have to permanently commit to any name or profile details. You can always go back and change things as your channel grow and as you learn more about yourself and your audience.
2. Build a loyal fan base
If you want to make money on YouTube, your fans are going to be your greatest asset. One very important thing to understand is that it is not just about numbers. It is also about emotions and loyalty. It is not uncommon to see YouTubers with hundreds or thousands or even millions of subscribers but views that just don’t match these numbers. This is usually because there is something missing as far as the relationship between the creator and the audience is concerned. So make an effort to connect with your viewers if you want to understand how to make money online with YouTube.
3. Monetize your channel
One of the easiest ways to make money on YouTube is by monetizing your channel. This allows the platform to host ads on your video as a marketing stunt. The ads may come before, after or even during the video. They also come in different forms including videos and banners. Allowing your channel to host these ads allows you to make money without having to do much. The only challenge here is that monetization is not that easy and only creators with hordes of subscribers get a chance. So you might want to try out other tactics before settling on this route.
4. Collaborate with brands; both big and small
Another important tip on how to make money online is getting brands to sponsor you. They get easy marketing and you get a quick paycheck; it’s truly a win-win. Something important to remember here is your target demographic. If your channel reaches out to male gamers then advertising makeup or online boutiques is probably not the best idea. So make sure that as you choose brands to collaborate with you stick to the niche you have created for yourself.
5. Market your own brand
Instead of marketing someone else, why not sell your own stuff. These days, selling personalized merchandise is a popular trend among creators in the YouTube community. You might want to get in on some of this action too. You could sell anything from branded clothes to books. Again just make sure that it is something that your viewers and loyal fans will want to be. After all, they are probably the only ones who will want to buy the stuff.
6. Do not compromise on authenticity
A rookie mistake when trying to figure out how to make money online with YouTube is taking the monetization too far. The last thing you want is for your viewers to see you as some money-hungry capitalist who cares more about ads, sponsors and selling merch than creating good content. So above all, focus on creating good content. The money will follow for sure.
7. Create niche-relevant content
One important thing to understand with YouTube is that you will never be able to please everyone. So choose a specific theme and stick to it. If you decide your channel will be a review channel then let it be just that. If it is to be a family vlog then stick with that line. The consistency goes a long way when it comes to creating rapport with your viewers. This, in turn, makes it easy to make the most of ad sales and the other ways to make money on YouTube.
8. Be unique
It is not enough to just create good content. You need to be unique. Chances are that people will skip over your videos if they feature ideas that they have seen on the platform before. This is especially the case if you are reaching out to a new crowd. It is therefore very important to come up with new and unique ideas. You could also put your own personal twist on old and over-used ones. This will increase your views and the subsequent view-based revenue from YouTube.
9. Use your other social media platforms to market yourself
One way to increase subscribers and viewers is by marketing your channel. The best way to do this is by using other social media platforms. You could put out a notification on Snapchat to let your followers know when there is a video coming. You could post short snippets and previews of upcoming videos on Facebook or Instagram to get people excited about the new content. Whatever it is, these platforms help increase traffic to your channel making it easier to earn money.
10. Above all else, have fun
Finally, make sure you have fun. Yeah; this is actually a legit tip on how to make money on YouTube. Whether you are playing video games, reviewing a new makeup kit or telling a story, being free and having fun draws viewers to you. It is without a doubt the best way to convert viewers into subscribers and subsequently make money on YouTube.
After all is said and done, YouTube is a treasure mine waiting to be explored. With these ten steps, you should be able to make decent money on the platform. Just figure out your brand, create great content and be ready to work hard. It will definitely pay off in no time.